A Brisbane based arborist company. The website needed to be simple and easy to navigate with a strong focus on letting the visitor instantly see what the service is via images. The homepage slider plays a big role in achieving this goal. Visitors will instantly see photos of a safety-gear clad guy in a tree with ropes and a chainsaw. This will pretty much tell them straight away if this is the service they were looking for.
There was a focus on content and meta keywords to help gain traffic from a competitive industry.